New partnership with Lorem Ltd.
Placeholder text: Existing know-how became a second line of business in the market — together.
- Sales & Marketing
- Industry
- Firma XY
- Linz, Austria
Project / Company XY
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Starting point
Placeholder text: The company had an established product line with stable existing business, but no systematic access to adjacent markets. Sales and marketing had grown over time and depended heavily on individual people.
At the same time, its existing know-how held clear potential for a second line of business — so far without the structure to unlock it.
Challenge
Placeholder text: The question was not whether an additional business area was possible, but under which assumptions it would be viable. That called for a robust assessment of marketability, effort and return.
And an implementation that would not slow down day-to-day operations. Internally, some capacity and a specific competence were missing.
Developed together
Placeholder text: The assessment led to a viable target picture and, from it, a concrete offering that was brought to market step by step.
- Positioning and offering logic for the new business area
- Sales structure including processes and responsibilities
- Marketing concept for the market entry
- Technical implementation of the digital components
The role of Maris
Placeholder text: Maris was involved from the assessment to the market entry — advising on strategy, implementing the sales structure and co-developing the offering itself.
Responsibility lay with both sides: decisions were made together and the operational work was shared.
Partners involved
Placeholder text: Specialised partners from the Maris ecosystem joined for individual building blocks.
- Partner company A — Technology & implementation
- Partner company B — Marketing
- Maris Business Solutions — Strategy, sales & co-creation
Result
Placeholder text: Within twelve months, a second line of business was in the market — with a structure that works independently of individual people.
- New business area in the market
- Sales structure independent of individuals
- Ongoing partnership beyond the project