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Placeholder text: The question was not whether an additional business area was possible, but under which assumptions it would be viable. That called for a robust assessment of marketability, effort and return.

And an implementation that would not slow down day-to-day operations. Internally, some capacity and a specific competence were missing.

Placeholder text: The assessment led to a viable target picture and, from it, a concrete offering that was brought to market step by step.

• Positioning and offering logic for the new business area
• Sales structure including processes and responsibilities
• Marketing concept for the market entry
• Technical implementation of the digital components

Placeholder text: Maris was involved from the assessment to the market entry — advising on strategy, implementing the sales structure and co-developing the offering itself.

Responsibility lay with both sides: decisions were made together and the operational work was shared.

Placeholder text: Specialised partners from the Maris ecosystem joined for individual building blocks.

• Partner company A — Technology & implementation
• Partner company B — Marketing
• Maris Business Solutions — Strategy, sales & co-creation

Placeholder text: Within twelve months, a second line of business was in the market — with a structure that works independently of individual people.

• New business area in the market
• Sales structure independent of individuals
• Ongoing partnership beyond the project